Search Engine Marketing

Ad hijacking: Understanding the threat and learning from Adidas by Bluepear

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Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads.  They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.  In reality, these affiliates, often involved in affiliate hijacking and other affiliate program scams, send clicks through their own tracking links to earn commissions they […]

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Using Local Business Partnerships And Collaborations To Build Authority And Visibility via @sejournal, @JRiddall

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Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority And Visibility appeared first on Search Engine Journal.

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Google Updates Unfair Advantage Policy, Advertisers React via @sejournal, @brookeosmundson

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Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here’s what it means for advertisers and how the PPC community is reacting. The post Google Updates Unfair Advantage Policy, Advertisers React appeared first on Search Engine Journal.

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Google settles $100 Million advertising dispute

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Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targeting two

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Google Shares Valuable SEO Takeaway About Quality Raters Guidelines via @sejournal, @martinibuster

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Google’s John Mueller’s overview of the quality raters and the guidelines they use carries a subtext that’s valuable for SEO The post Google Shares Valuable SEO Takeaway About Quality Raters Guidelines appeared first on Search Engine Journal.

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