Search Engine Marketing

AI search is gaining traction, but it isn’t replacing Google: Survey

People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them daily. 79.8% prefer Google or Microsoft Bing for general information searches. 20.2% have changed their primary search platform within the

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Is rank tracking dead? Why Google’s new rules are changing the game

Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.  In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools that rely on scraping. (You may recall there was suddenly a great deal of volatility in the SERPs that

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Google refines ad quality systems to improve user navigation

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to find the information they need without unnecessary backtracking. Driving the news. Google’s new model improves its ability to predict whether a

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TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy via @sejournal, @TaylorDanRW

Explore the significance of TAM, SAM, and SOM in assessing business ideas and creating effective marketing and SEO strategies. The post TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy appeared first on Search Engine Journal.

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What is ChatGPT and why SEOs should care

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years.  People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and talking about it in various communities.  Interest shot up almost immediately. This is the first couple of weeks after ChatGPT

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Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs via @sejournal, @MordyOberstein

Struggling with negative listings? Take charge of your online reputation using practical strategies to repair your brand relationship and regain control of your narrative. The post Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs appeared first on Search Engine Journal.

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