Search Engine Marketing

The impact of ChatGPT and generative AI on search by Edna Chavira

AI-powered search is changing fast. Are you ready? Join our expert panelists for The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts where they will dive deep into the evolving landscape of AI and search marketing. In this insightful session you’ll discover: How AI search is reshaping SEO and what it

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Google working on restoring Local Service Ads advertiser console

Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve this with high priority.” Since this morning, advertisers trying to access the Google Local Service Ads advertiser console have been hit by timeouts, 500 status codes and other errors preventing them from manage LSAs. Confirmation.

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Amazon makes surprise bid for TikTok ahead of U.S. ban deadline

Amazon unexpectedly entered the race to acquire TikTok just days before the video app faces a potential U.S. shutdown, dramatically reshaping the competitive landscape for one of social media’s most valuable properties. Driving the news. Amazon has sent a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick expressing last-minute interest in acquiring

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Google AI Overviews spiked during March 2025 core update

Google’s AI Overviews expanded greatly in three sectors – entertainment, restaurants, and travel – during the March 2025 core update. By the numbers. Between March 13 and 27, according to data shared with Search Engine Land by enterprise SEO platform BrightEdge, the presence of AI Overviews grew by: 528% for entertainment queries (e.g., [Julia Roberts

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Google Ads Display Keywords: Everything you need to know

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching your ideal customers – and excluding your not-ideal customers. This article will discuss: Basic vs. Detailed Demographics: What’s the difference? What type of Detailed Demographics are available

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LLMs are driving referral traffic – but what about engagement?

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.  This technology presents a paradox for brands and website owners: the potential for new avenues of traffic generation alongside the growing challenge of zero-click results. The initial

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