Search Engine Marketing

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. The feature appears as a checkbox option labeled “Show a screenshot of your landing page in your ads” and is reportedly enabled by default for some advertisers. Who benefits: Companies with visually appealing

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface trends and anomalies — potentially saving you hours of manual work and so you can react faster to what’s really going on. How it works. The Generated insights feature identifies

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital marketing across platforms, according to Mike Ryan, head of ecommerce insights at Smarter Ecommerce. By the numbers. Here are some of the key findings

After a couple of months of testing, Microsoft has officially and formally announced the launch of Copilot Search in Bing. “Today we’re excited to introduce Copilot Search in Bing,” Microsoft announced on its Search blog. Microsoft explained Copilot Search in Bing as: “Copilot Search seamlessly blends the best of traditional and generative search together to

SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if

For the last three years, Google has been focusing on person entities. That just changed. Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.  These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual. If your company doesn’t