Search Engine Marketing

Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising ecosystem. The details. Google’s clarification emphasizes: Reviews use a combination of AI systems and human evaluators Multiple information sources factor into violation determinations Content removal decisions apply to ads, assets, destinations, and entire accounts English […]

Staying ahead in Google Ads means adapting fast.  With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth.  Fortunately, Google is rolling out powerful new tools to help maximize performance.  This article breaks down what’s changing and how to optimize your Demand Gen campaigns

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube.  From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google’s AI Overviews.  If you’re looking to make the most of long-form video in 2025, here are the key strategies you need to

Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms – like the firing of all freelance journalists. Others argue that it’s yet another example of Google “abusing its dominant market position” to dictate how websites

YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes The details. The platform has introduced two

Google today released the March 2025 core update. Google said this core update “rollout may take up to 2 weeks to complete.” Google also wrote: “Today we released the March 2025 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.