Search Engine Marketing

Google’s New Graph Foundation Model Catches Spam Up To 40x Better via @sejournal, @martinibuster

Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post Google’s New Graph Foundation Model Catches Spam Up To 40x Better appeared first on Search Engine Journal.

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Google Performance Max campaigns get new brand asset rules

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like logos and business names were stored in Asset Groups. Now, for campaigns with brand guidelines enabled, these assets are stored at the campaign

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Google advertisers can now push campaign changes via Gmail

A new Gmail integration that lets you enable Google Ads recommendations with a single click directly from your inbox, was discovered by sharp-eyed Google Ads Coach Jyll Saskin Gales. How it works. Advertisers are now seeing emails from Google Ads that include a prominent Enable your recommendations button. Hovering over the button reveals how frictionless

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Google Search Analytics API new fields for incomplete data points

The Google Search Console Search Analytics API added new metadata to communicate when the data it is giving you is not yet complete. This metadata object helps you identify exactly when this starts and ends. Google wrote, “This field provides context about the state of the data, informing you when your request includes incomplete data

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Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson

Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.

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How to keep your SEO skills sharp in an AI-first world

Discovery looks different now. AI is influencing how people find answers, products, and brands – and that shift impacts SEO. To keep your skills relevant in an increasingly AI-driven world, you need to blend traditional SEO expertise with AI-centered competencies. The overlap between SEO and GEO skills SEOs are taking on more GEO responsibilities, thanks

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