Search Engine Marketing

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing. Let me preface this by saying that this isn’t meant to be an angry rant.  Google Ads has provided incredible opportunities, but the […]

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on isolated channel strategies no longer works.  Customers engage with brands across multiple touchpoints before making decisions, and they expect seamless, personalized experiences.  An effective omnichannel approach aligns

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked 170-page document, obtained and reviewed exclusively by Search Engine Land, is titled Preference Ranking V3.3 Vendor, marked Apple Confidential – Internal Use

President Trump extended the deadline for ByteDance to sell TikTok’s U.S. operations by 75 days, pushing the cutoff date to mid-June and preventing an immediate shutdown. This is the second extension Trump has given to China-based ByteDance to sell TikTok’s U.S. operations, temporarily averting a potential ban of the popular app. Driving the news. the