Search Engine Marketing

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a Collection: Admins and editors can create up to seven collections per property. Navigate to Library in the left-side menu. Click […]

YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge is particular being seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge. Why we care. Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to

“Blocked by robots.txt.”  “Indexed, though blocked by robots.txt.” These two responses from Google Search Console have divided SEO professionals since Google Search Console (GSC) error reports became a thing.  It needs to be settled once and for all. Game on.  What’s the difference between ‘Blocked by robots.txt’ vs. ‘Indexed, though blocked by robots.txt’? There is

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read (or, you can scroll down

Google Search may now be faster when you use Chrome for Google Search. Google is leveraging Speculation Rules API to prefetch results, ultimately making the overall Google Search experience faster. “Google Search has been making use of the Speculation Rules API to improve navigation speed from the search results page to the result links and

Generative AI is transforming how people search for and consume information.  Rather than sifting through traditional search results, users now get instant AI-generated answers – often sourced from multiple websites. For brands, instead of competing for a single featured snippet, you now have the chance to be included in AI-generated responses.  The key? Creating interactive

Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture. The move represents Google’s latest effort to standardize brand presentation across its advertising platforms while giving businesses more control over their digital

In 2025, my LinkedIn feed became flooded with SEO thought leaders scrambling to define and stake their claim on the future of consumer search: generative engine optimization (GEO).  Yet, most industry experts face a stark reality – few truly understand how to influence brand visibility in AI-driven search platforms and large language models (LLMs), let