Search Engine Marketing

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics firm Triple Whale. Zoom out. As brands weigh platforms ahead of Q4, Snapchat is showing signs of being a high-impact, low-cost option, particularly […]

Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new Search campaigns. This shift makes AI-powered features the default gateway to core targeting controls. Driving the news. Brand targeting settings now live within the AI Max settings panel during new campaign creation. This actually started May 27, although an

Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box. This is a feature that Google has been testing for about two months now, but now others and I are more widely seeing the AI Mode button on the Google homepage. What it

The explosive rise of ChatGPT and other generative AI tools has fundamentally changed how we search for information online.  These tools offer a faster, more streamlined way to access knowledge and content, often outperforming the traditional search engines we’ve come to know and rely on for decades.  Large language models (LLMs) aren’t without flaws. But

Great results don’t always speak for themselves.  In agency life, it’s often the conversations around the work – not just the work itself – that shape how clients perceive your value.  Yet most teams treat client calls like a routine task, not a strategic moment.  Here’s how to change that. Big structure vs. small scrappiness