A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel discussed artificial intelligence’s evolving role in marketing, offering insights into its promises and pitfalls. The discussion was nuanced. While AI […]
Is AI making PPC marketers better or worse? Read More »
Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest in video? Here are three key reasons: Increased SERP visibility: With a targeted strategy, YouTube videos have a higher chance
7 video optimization tips to boost your organic reach in 2025 Read More »
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.
Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most advertisers understand the basics (i.e., choosing countries, cities, or setting a radius), many aren’t fully
9 essential geotargeting tactics for Google Ads Read More »
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal.
How To Drive Google Shopping Growth With Only One Of Each Product Read More »
Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.
What Is Video Advertising? + How to Do It Effectively Read More »
Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results.
SEO Basics: How to Do SEO for Beginners Read More »
Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly.
Pagination and SEO: A Complete Guide to Best Practices Read More »
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. The post Google Responsive Search Ads Just Got More Flexible appeared first on Search Engine Journal.
Google Responsive Search Ads Just Got More Flexible via @sejournal, @brookeosmundson Read More »
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views and watch time. The post Does Google Traffic Affect YouTube Recommendations? What To Know appeared first on Search Engine Journal.
