SEO today is more complex and challenging than at any other point, especially due to the advent of AI systems, which give users more information discovery choices. Links were cited as the most important thing in SEO for many years, starting with the arrival of Google’s PageRank. But is that still true? This article will […]
How important are backlinks for SEO in 2026? Read More »
What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025. The post Google Search Central APAC 2025: Everything From Day 2 appeared first on Search Engine Journal.
Google Search Central APAC 2025: Everything From Day 2 via @sejournal, @TaylorDanRW Read More »
Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search across various regions and languages. Daniel Waisberg and Hadas Jacobi from Google said, “Over the last years we’ve seen an increase
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Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will provide consistently scaled search interest figures. These figures align more predictably than the current website numbers. Announced by Daniel Waisberg and Hadas Jacobi, the
Google Trends API (alpha) Launching: Breaking News via @sejournal, @TaylorDanRW Read More »
Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews appeared first on Search Engine Journal.
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.
Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson Read More »
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings appeared first on Search Engine Journal.
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in long-term campaign planning. Advertisers can now set a fixed total spend for the full duration of an Audience Ads campaign, simplifying budget management and pacing, especially for seasonal, long-running, or fixed-budget initiatives. Details: Lifetime Budgets apply to individual campaigns
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads Read More »
Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump from previous limits. If just one of those source campaigns is an Audience Ads campaign, any campaign – even Search – can now use that remarketing list.
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Google is rolling out a new way to measure upper-funnel impact. Branded Searches — a conversion type first teased at Google Marketing Live 2025 – is now live. Why it matters. Advertisers can now quantify how many users searched for their brand on Google or YouTube after seeing an ad – a powerful signal of
Google Ads adds ‘Branded Searches’ as new conversion metric Read More »
