Search Engine Marketing

Google Trends API (alpha) Launching: Breaking News via @sejournal, @TaylorDanRW

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will provide consistently scaled search interest figures. These figures align more predictably than the current website numbers. Announced by Daniel Waisberg and Hadas Jacobi, the

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Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson

Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.

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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads

Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in long-term campaign planning. Advertisers can now set a fixed total spend for the full duration of an Audience Ads campaign, simplifying budget management and pacing, especially for seasonal, long-running, or fixed-budget initiatives. Details: Lifetime Budgets apply to individual campaigns

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Microsoft Advertising expands remarketing list sources to 20 campaigns

Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump from previous limits. If just one of those source campaigns is an Audience Ads campaign, any campaign – even Search – can now use that remarketing list.

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