Search Engine Marketing

The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI-driven search is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site

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Google Ads API v19 just released with new features

Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers. What’s new. Google published the highlights of what is new and those include: Added support automatically generating enhanced video assets for Performance Max campaigns. Removed all feed-related entities from the Google Ads API like Feed, FeedMapping, FeedService, AdGroupFeed, feed_placeholder_view. Users should now

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When and how to use knowledge graphs and entities for SEO

If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year.  But when it comes to implementation, it’s not always clear which components are worth the effort. I’ve struggled to determine when and where entity concepts actually impact SEO, especially when time is limited. While modern search

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Google Ads brand settings: What you need to know about inclusion & exclusion

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: What is Brand Inclusion in Google Ads? When should you use Brand Inclusion for Search? What is Brand Exclusion in Google Ads? When should you use Brand Exclusion? How to create and manage brand lists

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