Search Engine Marketing

Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation. Why we care. Sitelinks can boost engagement by offering users more paths to convert. Their absence could now drag down ad strength scores, potentially affecting campaign performance. How it works. Sitelinks now appear in […]

Google is rolling out default asset optimization for all existing and new Demand Gen image ads, automatically adapting creatives to better fit various styles and aspect ratios starting Sept. 4. Advertisers can opt out before the launch date. How it works: Google AI enhances images with adaptive layouts and generates variations of creative assets (like

A new test from Backlinko adds fresh fuel to speculation that ChatGPT Plus may be relying on Google Search, at least some of the time, to surface web content. Backlinko’s “sting” experiment appears to confirm earlier findings from SEO pros Abhishek Iyer, Aleyda Solis, and Alexis Rylko that visibility in Google’s index can directly impact

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) leaves out actual details about who’s winning, and losing – and how much control publishers really have. Here’s

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an optional but powerful addition to your Google Search campaigns. This article will explore two types of assets that every business can use: Callouts

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction.  Dashboards are red, pressure is building, and stakeholders want answers. But a dip in performance is more than just a red metric or a single bad day.  It’s