Search Engine Marketing

Microsoft Explains How To Optimize Content For AI Search Visibility via @sejournal, @MattGSouthern

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.

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Campaign Type added to Google Ads Channel Performance report

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement at all. A new, currently non-functional attribute called Campaign Type appeared in the Channel Performance report. Why we care. This addition —

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Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t always suck.” What Altman is saying. In a new Stratechery interview, Altman admitted Instagram changed his mind about ads: “I love Instagram ads, they’ve added value to me, I found stuff I never would’ve found,

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When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode

AI agents are poised to reshape how people buy online – not by helping users find where to convert, but by doing the work themselves. In ChatGPT’s Agent mode, I prompted more than 100 agentic actions – from shopping and booking travel to reserving restaurants, buying apartments, and finding jobs. A clear pattern emerged: agents

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