Search Engine Marketing

Google Ads is rolling out a major policy change around how advertisers can use prescription drug terms, marking one of the biggest shifts in healthcare ad regulation on the platform in years. What’s new. Starting Oct. 29, Google will restrict the use of prescription drug terms in ads, landing pages, and keywords, with different rules

Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot. Why we care. This gives you more control over how your content appears in Bing’s search results and AI answers. You can protect paywalled or experimental sections

ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a new study from marketing agency Nectiv. Why it matters: ChatGPT isn’t just answering questions – it’s searching like a power user. The

Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap, driving stronger click growth and easing ad costs across Google and Microsoft. That’s according to marketing agency Tinuiti, which today released its Digital Ads Benchmark Report Q3 2025. Here are some of the key takeaways

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to use (and not misuse) signals can strongly impact your PMax success.  Why Performance Max is different than other Google Ads campaign