Search Engine Marketing

Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN sites where your ads appeared. Impression data is broken down at the site level. Works like existing placement reports in Performance Max. […]

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a decade, advertisers and retailers have relied on the Content API to push product data into Google Shopping. The new Merchant API

Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini and AI Overviews, most still default to old habits: starting with Google. Why we care. Google is a habit – and habits

After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That’s according to a new study from Optmyzr, which analyzed 6,137 advertiser accounts. By the numbers (all categories combined): Clicks: +7.8% CPC: -8.3% Conversion Value: -5.5% ROAS: -4.4% Why we care.