How to Do Prompt Research for AI SEO
Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.
How to Do Prompt Research for AI SEO Read More »
Search Engine Marketing
Microsoft rolls out multi-turn search in Bing
Microsoft has rolled out multi-turn search globally within Bing search results. Microsoft will add a Copilot search box to the bottom of the Bing search results, as you scroll down the search results page, this feature will dynamically appear. What is multi-turn search. This is when a searcher goes from the Bing search results, types
Microsoft rolls out multi-turn search in Bing Read More »
Why most SEO failures are organizational, not technical
I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a full-time role, other times as a consultant called in to “find what’s wrong.” Across those roles, the same pattern kept showing up. The technical fix was rarely what unlocked performance. It revealed symptoms, but it
Why most SEO failures are organizational, not technical Read More »
Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) via @sejournal, @cshel
SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance between approval and obsolescence. The post Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) appeared first on Search Engine Journal.
WordPress Publishes AI Guidelines To Combat AI Slop via @sejournal, @martinibuster
WordPress published AI guidelines with five principles designed to encourage responsible use of AI. The post WordPress Publishes AI Guidelines To Combat AI Slop appeared first on Search Engine Journal.
WordPress Publishes AI Guidelines To Combat AI Slop via @sejournal, @martinibuster Read More »
Google Ads API update cracks open Performance Max by channel
As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance data was largely grouped into a single mixed category. The change under the hood. Earlier API versions typically returned a MIXED value for the ad_network_type segment
Google Ads API update cracks open Performance Max by channel Read More »
How to build a modern Google Ads targeting strategy like a pro
Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver the same results most businesses expect. As Google Ads Coach Jyll Saskin Gales showed at SMX Next, real performance now comes
How to build a modern Google Ads targeting strategy like a pro Read More »
OpenAI quietly lays groundwork for ads in ChatGPT
People inspecting ChatGPT responses are spotting references to ads in the page source. One line reads: “InReply to user query using the following additional context of ads shown to the user.” The reference appears even when no ad is actually displayed. Driving the news. Digital Marketer Glenn Gabe first flagged the issue on X after
OpenAI quietly lays groundwork for ads in ChatGPT Read More »
LinkedIn Shares What Works For AI Search Visibility via @sejournal, @MattGSouthern
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. The post LinkedIn Shares What Works For AI Search Visibility appeared first on Search Engine Journal.
LinkedIn Shares What Works For AI Search Visibility via @sejournal, @MattGSouthern Read More »
Human experience optimization: Why experience now shapes search visibility
SEO has historically been an exercise in reverse-engineering algorithms. Keywords, links, technical compliance, repeat. But that model is being reimagined. Today, visibility is earned through trust, usefulness, and experience, not just relevance signals or crawlability. Search engines no longer evaluate pages in isolation. They observe how people interact with brands over time. That shift has
Human experience optimization: Why experience now shapes search visibility Read More »