Search Engine Marketing

Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? via @sejournal, @HelenPollitt1

When technical debt blocks SEO progress, use this prioritization matrix and collaboration tactics to move critical fixes forward. The post Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? appeared first on Search Engine Journal.

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How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt.  It’s no longer enough to rank in search; you now need to be referenced, cited, and surfaced by

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How generative AI is quietly distorting your brand message by Semrush Enterprise

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models that generate responses about your company.  When these AI-generated narratives drift from your intended brand

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LinkedIn Study: Professionals Trust Their Networks Over AI & Search via @sejournal, @MattGSouthern

LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content. The post LinkedIn Study: Professionals Trust Their Networks Over AI & Search appeared first on Search Engine Journal.

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Viral post accuses Google’s AI Overviews of breaking its own spam rules

A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing it of breaking the spam policies Google enforces on everyone else. The post. It was published by Nate Hake on X, minutes after Google’s announcement about the release of the August 2025 spam update: “I’d

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The fractured future of search: New rules for SEO in the AI age

Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s gotten, well, complicated. Too many ads, too much clutter, a few questionable AI answers – and suddenly users are sneaking off to hang out with ChatGPT and Claude.

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