In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (May, The Verge interview): “When we crawl, when we look at the number of web pages available […]
Google can’t decide if the web is thriving – or dying Read More »
Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness. Not long ago, most people’s understanding of AI was limited to sci-fi references or the occasional nightmare about machines taking over. Now, everyone seems to be talking about it – and naturally, marketers have jumped right in.
GEO and SEO: Convergence, divergence or something in between Read More »
AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some ways, always been part of paid media. Smart Bidding, responsive search ads, and other machine learning tools quietly optimized
What AI means for paid media, user behavior, and brand visibility Read More »
The antitrust ruling keeps Google intact but rewires the search marketplace. How should marketers plan for AI assistants, auctions, and rising TAC costs? The post Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants appeared first on Search Engine Journal.
Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience for Google Search “soon.” We know Google said AI Mode is the future of Google Search, Liz Reid, the head of Google Search announced that in May 2025. And now that may be happening soon.
Google AI Mode may become the default Google Search experience “soon.” Read More »
The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission accused Google of unfairly favoring its own display advertising technology services and told Google to end these practices. What’s happening. The Commission also ordered Google to “bring these self-preferencing practices to an end” and “implement
EU fines Google $3.5 billion over anti-competitive ad-tech business Read More »
For years, I’ve updated my working definition of SEO to capture how the discipline has evolved. Here’s how those definitions have changed over time: 1998 to 2023 SEO is “the art and science of persuading search engines such as Google, Bing, and Yahoo to recommend your content as the best solution to a user’s problem.”
SEO in the age of AI: Becoming the trusted answer Read More »
Rethink endless SEO checklists with a sprint-based approach that prioritizes impact, aligns with strategy, and delivers measurable results. The post The Problem With Always-On SEO: Why You Need Sprints, Not Checklists appeared first on Search Engine Journal.
Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny. One of the most pressing questions is how these systems decide which content to trust and elevate, and which to ignore. The concern is real: a Columbia University study found that in 200 tests across top
How generative engines define and rank trustworthy content Read More »
Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup. The post Google: Your Login Pages May Be Hurting Your SEO Performance appeared first on Search Engine Journal.
