Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing the difference. This guide breaks down exactly when you can trust Google’s AI and when you need to step in. […]
When to trust Google Ads AI and when you shouldn’t Read More »
In June, Google announced it was deprecating seven structured data types from working within Google Search. Now, Google is also removing the reporting related to six of the seven of those structured data types. The impacted structured data types. Google will stop reporting on Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and
Google drops reporting on several structured data types Read More »
Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown. The post Structured Data’s Role In AI And AI Search Visibility appeared first on Search Engine Journal.
Structured Data’s Role In AI And AI Search Visibility via @sejournal, @marthavanberkel Read More »
Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, budget, and creative energy – and most teams are already stretched thin. Yet what saves time in production can quickly cost in performance. Each platform has
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative Read More »
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-fire tactics that have worked for decades are starting to fall flat. Traditional programs built on
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys Read More »
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all keywords level: AI Mas expanded matches: Traffic from broad-match keywords generated by AI based on the ones you’ve added. AI Max expanded landing
Google Ads adds new reporting for AI Max campaigns Read More »
Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each. The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.
Anthropic Agrees To $1.5B Settlement Over Pirated Books via @sejournal, @MattGSouthern Read More »
Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By comparison, Google’s average CPL is $70.11. By the numbers. Traffic campaigns: CTR: 1.71% average, up from 1.57% in 2024. Highest: Shopping, Collectibles & Gifts
Facebook ad costs jump 21% in 2025, but still beat Google Read More »
Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This comes after Google expanded AI Mode to 180 countries and territories just a couple of weeks ago. What Google said. Google wrote: Starting today, we’re bringing AI Mode, our most powerful AI search experience,
Google expands AI Mode beyond English Read More »
Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows. The post Google Publishes Exact Gemini Usage Limits Across All Tiers appeared first on Search Engine Journal.
