Search Engine Marketing

Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions via @sejournal, @MattGSouthern

Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content. The post Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions appeared first on Search Engine Journal.

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Microsoft Ads launches self-serve negative keyword lists

Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins — giving advertisers long-requested control without submitting support tickets. What’s happening. Advertisers can now create and manage shared negative keyword lists directly in the UI. Lists support up to 5,000 negative keywords (one per line) and can be applied

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Google patent hints searchers will land on AI-generated pages and not web pages

A patent document published by Google hints that Google Search may take searchers from the search results page, to an AI-generated page which is super personalized to answer the query, as opposed to taking that searcher to a web page. Patent. The patent is named AI-generated content page tailored to a specific user and was

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OpenAI: ChatGPT now has 900 million weekly active users

ChatGPT now has more than 900 million weekly active users, OpenAI announced. This is the first time OpenAI has publicly cited the 900 million weekly active user mark. Why we care. User behavior continues to fragment beyond traditional search. If 900 million people use ChatGPT weekly, discovery, research, and product comparisons are increasingly happening within

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