Search Engine Marketing

Google Search confirms it does not support the results per page parameter

A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the Google Search URL bar. Since that change, rank-checking tools have become an absolute mess, and even Google’s own Search Console data has seen a significant drop in data. Google finally replied to our questions on

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77% of sites lost keyword visibility after Google removed num=100: Data

Google’s removal of the num=100 parameter is massively reshaping SEO data: 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO Tyler Gargula, director of technical SEO at LOCOMOTIVE Agency. By the numbers. Impressions: 87.7% of sites declined. Query count: 77.6% of sites lost unique ranking

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SEO at a crossroads: 9 experts on how AI is changing everything

Nine SEO practitioners gathered in Miami on Sept. 13 for an AI SEO roundtable, where they debated how artificial intelligence is reshaping search optimization. The discussion revealed consensus on one thing: AI is pushing SEOs to expand their roles, rethink strategies, and brace for uncertainty. Here’s a recap. The SEO community risks falling behind reality

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Google brings Smart Bidding Exploration to Performance Max

Google is rolling out Smart Bidding Exploration inside Performance Max campaigns, giving advertisers more flexibility to capture conversions by loosening rigid ROAS targets. Why we care. Smart Bidding Exploration in Performance Max could unlock new conversions by expanding beyond narrow ROAS targets. However, it also risks lowering efficiency if the AI over-prioritizes volume. It’s a

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