Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search. The post How To Measure PPC Performance When AI Controls The Auction appeared first on Search Engine Journal.
A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal.
Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.
As an SEO professional, you’re often asked to solve what appears to be a technical problem: organic traffic is declining. Standard procedure is a deep dive into technical performance, algorithm updates, technical debt, or content gaps. You review logs, crawl the site, and check Google Search Console. But what happens when the data reveals that
Why no amount of SEO can fix a broken brand Read More »
Every year, Duane Brown’s PPC Salary Survey gives our industry one of the few honest looks at what practitioners are actually earning. The 2026 edition, with 445 responses across 50+ countries, is no different. This year, one pattern stands out above the rest: the middle of the salary curve is getting squeezed from both ends.
PPC salaries are splitting: Which side are you on? Read More »
Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web. The post How AI Agents See Your Website (And How To Build For Them) appeared first on Search Engine Journal.
Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows. The post What Pichai’s Interview Reveals About Google’s Search Direction appeared first on Search Engine Journal.
Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that have shaped her career in PPC. With more than a decade of experience across search, social, programmatic, digital out of home and ABM, she shared a candid look at the realities of leading paid media
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes Read More »
Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening. Google Ads scripts will begin supporting the Merchant API starting April 22nd, as Google prepares to retire the Content API for Shopping on August 18th. The new API will be available
Merchant API lands in Google Ads scripts ahead of Content API sunset Read More »
Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more accurate tracking with less setup friction. What’s happening. Google Ads is consolidating its enhanced conversions features into a unified system with a single on/off toggle. At the
Google Ads simplifies enhanced conversions into a single switch Read More »
