Search Engine Marketing

Google Ads tweaks default conversion goal behavior

Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals. How it works now. New conversion actions created via the API automatically generate customer conversion goals. Those goals are set as account-default by default, making them biddable

Google Ads tweaks default conversion goal behavior Read More »

Google is still 210x bigger than ChatGPT in search

ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin, CEO and co-founder of SparkToro. By the numbers. Google processes ~210x more searches than ChatGPT. Even DuckDuckGo outpaces ChatGPT in referrals, per

Google is still 210x bigger than ChatGPT in search Read More »

When SEO becomes just content production – and how to break free

Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information.  I’ve always believed in doing the “good” and “right” things when it comes to creating content at scale – but even good things can become problems when overdone. Too often, SEO and AI visibility efforts

When SEO becomes just content production – and how to break free Read More »

Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail via @sejournal, @brentcsutoras

Reddit isn’t the point. It’s proof that real decision-making happens in conversations, not corporate content, and AI search is amplifying that shift. The post Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail appeared first on Search Engine Journal.

Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail via @sejournal, @brentcsutoras Read More »