Search Engine Marketing

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue. How it works. Google Analytics estimates benchmark ranges for absolute numbers by multiplying a peer group’s normalized metric by your property’s active user […]

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past, it meant hours of brainstorming, drafting, and A/B testing.  Today, LLMs like Google’s Gemini can produce high-quality ad copy in minutes.  But the results don’t come from the tool alone – they depend on the

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max.  In May 2025, it announced the next step: AI Max.  The feature is now rolling out globally in beta and appearing in many advertiser accounts. (If you don’t see it yet, expect it soon.) 

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust.  Treat the website, feeds, and APIs as brand training data. Pair technical governance with brand strategy to stop narrative drift and preserve brand equity.  Search and brand

Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers from discovery to purchase across Meta ads, messaging apps, and websites. It learns from posts

Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon DSP users can now buy Spotify’s ad inventory across nine markets: the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Also: Yahoo