Search Engine Marketing

How GSC’s branded query filter changes SEO reporting and analysis

In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search Console (GSC). The feature is now fully rolled out to eligible properties. For years, we’ve relied on regular expression (regex) filters, custom dashboards like Looker Studio, or third-party tools — approaches that were often inconsistent […]

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Why CPC keeps rising – and what to do by Bluepear

WordStream by LocaliQ’s 2025 benchmarks show nearly 87% of industries saw year-over-year CPC increases. The cross-industry Google Ads average reached $5.26 per click. High-intent verticals are higher: legal services average $8.58, and the most competitive B2B categories approach or exceed $8 to $9 per click. These increases reflect structural shifts in how search results pages

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Google Analytics Launches Scenario Planner and Projections via @sejournal, @brookeosmundson

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically. The post Google Analytics Launches Scenario Planner and Projections appeared first on Search Engine Journal.

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How to write for AI search: A playbook for machine-readable content

Once upon a time, in the delightfully chaotic 1990s, web copywriting was all about exact-match keywords and relentless meta tag stuffing. As algorithms matured, so did SEO copywriting.  Now, with proposition-based retrieval systems, writing like you’re in the business of tricking a crawler into seeing relevance through keyword repetition is no longer a viable strategy. 

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