Search Engine Marketing

Semify acquires Dragon Metrics to strengthen global SEO, AI reporting

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said

Semify acquires Dragon Metrics to strengthen global SEO, AI reporting Read More »

Shopify launches Product Network to blend items across merchants

Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If a shopper searches for “organic cleaning supplies” on a Shopify store that doesn’t carry that

Shopify launches Product Network to blend items across merchants Read More »

LinkedIn introduces Reserved Ads, ad personalization, new AI tools

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new. LinkedIn announced these new features: Reserved Ads give your brand prime placement in the LinkedIn feed, delivering premium visibility, predictable impressions, and

LinkedIn introduces Reserved Ads, ad personalization, new AI tools Read More »

Google launches natural language Developer Assistant for Google Ads API

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into answers, code, and even live API calls. How it works: The assistant sits inside the Gemini CLI and uses project context from GEMINI.md and

Google launches natural language Developer Assistant for Google Ads API Read More »

Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands

Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the topics shaping their Reels recommendations. Why we care. This could reshape how users discover content. When people signal interest in specific niches, hobbies, or brands – from running shoes to vintage clothing to home organizers

Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands Read More »

Google rolling out Preferred Sources globally and announces Spotlighting subscriptions

Google is rolling out Preferred Sources globally after launching the feature in the US and India last August. Plus, Google announced a new feature Spotlighting subscriptions that highlights links from your news subscriptions within Gemini and will later come to Google Search via AI Overviewa and AI Mode. Preferred Sources. Preferred sources let searchers star

Google rolling out Preferred Sources globally and announces Spotlighting subscriptions Read More »