Search Engine Marketing

Google Ads tool is automatically re-enabling paused keywords

Some advertisers are reporting that a Google Ads system tool designed for low-activity bulk changes is automatically enabling paused keywords — a behavior many account managers say they haven’t seen before. What advertisers are seeing. Activity logs show entries tied to Google’s “Low activity system bulk changes” tool that include actions enabling previously paused keywords.

Google Ads tool is automatically re-enabling paused keywords Read More »

How to work with your SEO agency to drive better results, faster

Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results.  That said, an SEO agency is only as good as its partnership with its clients. That’s when SEO’s true value can be realized.  What this looks like practically is working together towards shared goals and keeping momentum

How to work with your SEO agency to drive better results, faster Read More »

Andrea Cruz talks about turning client pressure into growth

On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers you don’t immediately have. The conversation explored how communication missteps can escalate client tension — and how the right mindset, preparation, and

Andrea Cruz talks about turning client pressure into growth Read More »

Cloudflare’s Markdown for Agents AI feature has SEOs on alert

Cloudflare yesterday announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages. Cloudflare described the update as a response to the rise of AI crawlers and agentic browsing. When a client requests text/markdown, Cloudflare fetches the HTML from the origin server, converts it at the edge, and

Cloudflare’s Markdown for Agents AI feature has SEOs on alert Read More »