Across 90 prompts we tested in ChatGPT, commercial prompts triggered web searches 78.3% of the time. Informational prompts did so just 3.1%. That gap changes what you should write if you want to appear in a ChatGPT answer. ChatGPT doesn’t pull every response from the same place. Some answers come from training data; others use […]
What blog posts should you write to be mentioned in ChatGPT? Read More »
Aleyda Solis’s Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry. The post AI Search Clicks Often Go To Local Domains: Report appeared first on Search Engine Journal.
AI Search Clicks Often Go To Local Domains: Report via @sejournal, @MattGSouthern Read More »
I keep hearing people say AI understands their brand. It doesn’t. Let’s get that out of the way first. What it does is pattern-match at scale. It compresses your positioning, product, proof, and tone into a bundle of signals it can retrieve and remix at speed. Those patterns come from two places: Training: What the
How AI models ‘understand’ your brand Read More »
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy. The post New: AI Brief And Text Disclaimers Come To Google AI Max appeared first on Search Engine Journal.
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout. The post Google Launches AI Max For Shopping and Travel Campaigns appeared first on Search Engine Journal.
Google is doubling down on AI-driven ads just as search behavior shifts toward conversational queries, giving advertisers more automation while trying to preserve control. What’s new. AI Max expands beyond Search: Now rolling out to Shopping campaigns and travel-specific formats, broadening reach across more advertiser types. AI Brief (powered by Gemini): A new interface that
Google AI Max gets new controls, Shopping rollout and travel consolidation Read More »
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter. The post Microsoft Says Bing Reached 1B Monthly Active Users appeared first on Search Engine Journal.
Microsoft Says Bing Reached 1B Monthly Active Users via @sejournal, @MattGSouthern Read More »
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth. The post Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC appeared first on Search Engine Journal.
AI may not see your brand the way you think it does, according to Scott Stouffer, co-founder and CTO at Market Brew. Brands still publish content, optimize pages, build authority, and follow SEO best practices. But that may not be enough anymore. Search has moved away from a simple battle over keywords, links, and page-level
AI sees your brand as math, not messaging Read More »
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals. The post Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy appeared first on Search Engine Journal.
