Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search. Driving the news. The test was spotted by Anthony Higman, who shared that Google is integrating “immersive map view videos” into PPC ads tied to local results. These video ads appear within the local […]
Google tests video ads in local search results Read More »
Every digital PR (DPR) team’s been there: New data drops and the team huddles while someone stares at a blank Google doc spiraling over angles and journalist targets. Eventually, a pitch limps out the door just in time to hit “Send” before end of day. The pitch then lands in a top-tier publication, everyone celebrates,
The digital PR duplication method: Rinse, reuse, repeat Read More »
In 2026, news SEO content performance isn’t just defined by page views and clicks — brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer just about the first page of Google. You have to meet readers anywhere and everywhere they consume content. Amid this industry shift,
Utility news content: How to win beyond clicks in AI search Read More »
Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more links in the Google search results. The best practices. The new documentation was posted over here in the snippets section and it
Google adds Read more links best practices Read More »
Watch this video on YouTube Rand Fishkin didn’t get into SEO because he saw the future. He got into it because he had no choice. In the early 2000s, Fishkin helped run a small web business with his mom in Seattle. They hired another company to do SEO until they couldn’t afford to pay them
Rand Fishkin: Zero-click search began long before AI Read More »
If you know anything about Google Ads Asset Studio, you’ve heard the hype: “Google just killed every excuse for not running video ads.” “Total game changer! You don’t need a production budget anymore.” “Upload a few product images and get campaign-ready video in minutes.” From Google Ads > Tools > Asset Studio, you can build,
Is Google Ads Asset Studio a game changer? Not so fast Read More »
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.
Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern Read More »
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.
Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni Read More »
Google has outlined best practices that can increase the likelihood of “Read more” deep links appearing. The post Google Lists Best Practices For Read More Deep Links appeared first on Search Engine Journal.
Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern Read More »
Trust in search is now dynamic, requiring ongoing authority building, content maintenance, and structured delivery to remain visible. The post What Search Engines Trust Now: Authority, Freshness & First-Party Signals appeared first on Search Engine Journal.
