Search Engine Marketing

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

In most companies, SEO teams and affiliates — third parties that advertise your products or services for a commission — often operate in silos. The SEO team usually manages rankings, content, and organic traffic, while the affiliate team manages partner relationships, negotiates placements, and tracks commissions. But rarely do the two sit in the same

Which marketing tasks should you automate, and which should you protect? The answer could define your team’s capabilities for the next decade. The post What Not To Automate With AI: The SEO Deskilling Trap appeared first on Search Engine Journal.

Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer behave the same way as classic search.  In this memo: AIO compresses five distinct search intents into one reading pattern, and the 20-year SEO assumption it breaks. What winning the “second impression” looks like for

Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three. The post What Is The Agentic Web? appeared first on Search Engine Journal.

Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.

Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing’s index. Pricing and general availability remain unclear. The post Microsoft Web IQ Gives AI Agents Bing Grounding APIs appeared first on Search Engine Journal.