Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products rarely work for B2B out of the gate. Over my 15+ years in advertising, I’ve seen this pattern repeat: initial release, poor […]
Why Performance Max looks different for B2B in 2026 Read More »
Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the gap between discovery and measurable visits, making it harder than ever to accurately report on organic performance. For many organizations, this showed
Why first-touch analytics matters more than ever for SEO in 2026 Read More »
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal.
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. The post Google’s New User Intent Extraction Method appeared first on Search Engine Journal.
Google’s New User Intent Extraction Method via @sejournal, @martinibuster Read More »
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson Read More »
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK, followed by Japan. The expansion is expected to roll out to all Apple Ads markets
Apple Ads adds more ad slots to App Store search results Read More »
On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one of the most formative mistakes of his career — and why those early errors often shape the strongest marketers. The podcast series focuses on PPC professionals’ biggest “F-ups,” but never without exploring how they recovered,
The URL mistake that killed Black Friday ft Nick Handley Read More »
Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts. The issue was flagged by paid search consultant Odi Caspi, who says the problem has appeared intermittently over the past couple of weeks. What
Google Ads bug removes notes option for some advertisers Read More »
A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform interface, blocking updates from being saved. Why we care. Performance Max relies heavily on asset freshness and iteration. If advertisers can’t update
Google Ads bug blocks edits to Performance Max asset groups Read More »
