Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch. The post Google Launches Search Profiles For Creators With 100K Followers appeared first on Search Engine Journal.
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
Google’s AI search optimization guide: what to do next Read More »
Google is rolling out Search profiles in the U.S. for publishers within Google Discover. Search profiles gives publishers a landing page that searchers can click on and view, the landing page includes a large header image, a way to follow the publisher and a place to showcase their latest articles, videos and social posts, all
Google introduces Search profiles within Google Discover Read More »
The UK’s CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution. The post Google Must Let Websites Opt Out Of AI Search Features In UK appeared first on Search Engine Journal.
The job description hasn’t changed much in five years. Most SEO roles, whether they sit in-house or at an agency, still get written around the same core: keyword research, on-page optimization, technical audits, content briefs, link building, and reporting. Maybe a bit of CRO if the JD writer was feeling ambitious. The problem is that
Why so much SEO work no longer drives growth Read More »
You wouldn’t dream of running your Google Ads campaigns without conversion tracking. So why are you still running Google Ads without uploading your customer list? As third-party cookies phase out and privacy regulations tighten, you lose some of the traditional tracking capabilities that you (and Google Ads) rely on. Because of this, your own first-party
Your #1 competitive advantage in Google Ads: Customer Match Read More »
You can’t optimize content for a retrieval system you can’t measure. Here’s the measurement literacy gap practitioners need to close. The post You Can Finally Measure Content Alignment. That’s The Dangerous Part appeared first on Search Engine Journal.
Imagine working in SEO for years, researching a problem you know inside and out, only to have an LLM confidently explain why your experience is wrong. That happened to me. Actually, it happened three different times last week with Gemini. The scary part wasn’t that the answers were obviously bad. It was that they sounded
AI in the wild: Confident, wrong, and weirdly expensive Read More »
Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods. The post Why Users Are Fleeing To AI-Free Search & What It Means For SEO appeared first on Search Engine Journal.
Google’s expanded candidate set signals a deeper shift in how search systems evaluate content. As AI systems process larger pools of information, visibility increasingly depends on verification, relationships, and trust signals instead of traditional keyword targeting alone. That shift is pushing SEO beyond retrieval and ranking mechanics toward something closer to forensic architecture — systems
Google’s expanded candidate set and the selection crisis Read More »
