Marketing

“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can

Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the

Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service to friends, family, colleagues or others. But there’s only so much you can do to measure the marketing impact of word of mouth. Piece of Cake Moving & Storage – if you live in New York,

CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.

Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next.  With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in

This article was first published by Digiday sibling WorkLife While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coordination tax” — an emerging challenge making it trickier for workers to get the most out of their return to offices and remain

Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon. A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past