The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.
Martha Stewart is an underutilized intern in new Fiverr campaign Read More »
To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.
U.S. Bank celebrates Black achievement with zines in the New York Times Read More »
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising…
Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot Read More »
It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on
DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet Read More »
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as
That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales. The post Divestment Red Sirens; Criteo May Buy Skai appeared first on AdExchanger.
Divestment Red Sirens; Criteo May Buy Skai Read More »
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings. That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which
Seventy-two hours ago, no one really knew what Causeway Solutions was. Now, it’s a hot topic in advertising circles. The spark? As is the custom these days, it came from a post by X’s official data account (@XData). Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media,
The Rundown: What is Causeway Solutions? Read More »
Q2 in review The recovery trend of publishers’ businesses seems to be holding as 2024 progresses. Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022.
Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market Read More »
Political advertising spend has kicked into a higher gear in recent weeks in the U.S. CTV is becoming an increasingly popular method of reaching swing voters, especially in the local and statewide elections that collectively account for the lion’s share of U.S. political ad spend, publishers, ad tech vendors and media buyers told Digiday. Experts
As political ad spend faucet opens, CTV media stands to be a major winner Read More »
