This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Data stream Olympics increase streaming watch time Fubo vs. Venu, animators v. AI, Byron Allen vs. bills and more Data stream The dog days of August are as good a time as any to step back and assess the […]
Future of TV Briefing: 8 charts that sum up the state of streaming advertising Read More »
To continue its recent growth, the NFL can’t just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S. election year, expand beyond the borders of its home market, and continue the progress it’s made among women, Latinx,…
Inside the Campaign: NFL Kickoff Ads Want More People to Join the Huddle Read More »
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched with essential vitamins. Celsius CMO Kyle Watson is making it her mission to make the brand stand out and be…
Celsius Redefines Energy Drinks, Captivating a New Generation Read More »
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads Read More »
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn’t blow any smoke. Hot on the heels of his gig as an NBC special correspondent at the 2024 Summer Olympic Games in Paris, Snoop stars…
Snoop Dogg and Solo Stove Reunite in Even Blunter Campaign Read More »
The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.
Netflix boosts advertiser dealmaking with fine-tuned strategy Read More »
An essential gap remains in public awareness of the role fossil fuel companies play in the climate crisis, according to WRTHY’s Katie Harrison.
How marketers can leverage creative to combat the impacts of fossil fuel Read More »
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods. The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.
Netflix Sees 150% Jump In Upfront Ad Sales This Year Read More »
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this
Let’s Live In A Data Democracy Read More »
Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL
Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita Read More »
