Marketing

The world’s largest Web3 game has thrown its hat into the in-game advertising ring. Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base than any other Web3 game, with over a million users logging in on a daily basis to socialize and farm their virtual land.  […]

With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work continues. Media companies such as NBCU and Channel 4, and marketers at major brands such as Nike, Bridgestone and Samsung, are crunching the numbers

Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making.  How else do you explain 80 marketers showing up at X’s New York HQ yesterday (Sept. 17) for another client council session? It’s essentially X’s version of an upfront

As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu and Shein — by increasing tariffs on said products, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms.  Earlier this year, an ad blitz from Temu had ad

To receive our daily DMEXCO briefing over email, please subscribe here. Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. Brace for AI buzzwords, bratwurst bonding, and booth fatigue. With phones charged and livers steeled, attendees prepare to navigate this pixelated pandemonium. It can

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Freefall Snapchat combines Stories and Spotlight into new feed Olympics lift TV watch time in August — a little Spotify courts video creators, The Trade Desk secure CTV hardware partner, Netflix

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey of 70 agency, publisher, technology and other ad

This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful. For instance, finalists Illumination, Universal Pictures and Amazon embraced

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.  A significant part of the expected growth in the category comes from agencies seeking sustainable and measurable outcomes through incremental

If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed