Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Department of Justice’s efforts to bring Google to heel at trial for the second time this year are well underway in a Virginia courtroom where its $307 billion-per-year ad empire faces a […]
U.S. v. Google: Ad tech antitrust trial by numbers — so far Read More »
With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with
Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it’s closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn’t advertised…
Fruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign Read More »
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
Key takeaways from the industry’s first in-store retail media standardizations Read More »
Paramount+ wants to give subscribers a reason to scream… again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series. “Each…
Paramount+ Returns With Peak Screaming Collection to Scare Up Horror Demand Read More »
“Fit is a Feeling” is the brand’s first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
Bonobos goes back to basics in first campaign since bankruptcy buyout Read More »
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
Suntory juices up US canned cocktail launch with Japanese-style ad Read More »
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.
New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers Read More »
Ty Steele told viewers of the Sacramento NBC affiliate KCRA his last day is September 19. He said “A new opportunity in news” prompted him to take a job outside of California. Steele anchors 4, 7 and 10 p.m. newscasts. “It’s with a heavy heart that I announce I will be leaving KCRA 3 on…
Ty Steele Leaving KCRA in Sacramento Read More »
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
Roku Launches Its Own Self-Serve Ad Platform Read More »
