Summer in review Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers. Between Google’s decision to no deprecate third-party cookies after all and AI technology companies waving around big fat checks in exchange for access to publishers’ content, […]
Media Briefing: How publishers spent summer 2024 Read More »
The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. Reddit, TikTok, Meta and Snap have all created such tools as social media platforms that focus on expanding the ways marketers can use
Social media platforms fuel AI ad rush with new creative tools Read More »
Omnicom, Dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big pitches, but because they all landed a piece of a giant tech platform media business in the last 24 hours. First, the big news: Amazon’s decision to place more than $2 billion in
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay) Read More »
The Taylor Swift dividend is still paying out for the NFL. Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of the singer. Viewing audiences soared during
Vox Media is getting into print. This year, the digital media company is launching The Cut’s first-ever Fall Fashion Issue. The Cut is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper’s Bazaar typically vie for. Vox Media is betting that it can differentiate itself because of it’s authentic digital audience…
Why Vox Media’s The Cut Made a Print Issue for September Read More »
The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.
Gatorade scores a touchdown with inclusive football campaign Read More »
The album, which includes tracks by Betty Who and Charlotte Rose Benjamin, capitalizes on the popularity of Get Ready With Me videos on TikTok.
E.l.f. Cosmetics bows entertainment brand with original album release Read More »
Fox Philadelphia meteorologist Sue Serio has shared that she has been diagnosed with breast cancer. “A few weeks ago, my annual mammogram (I call it a “mash-o-gram”) revealed a small spot that was different from the tissue around it,” she told the station. “After a biopsy revealed it was malignant, I had my diagnosis, followed…
Sue Serio Diagnosed with Breast Cancer Read More »
The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.
Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads Read More »
Almost all B2B companies are struggling to provide their customers with accurate and comprehensive product information. This is according to Akeneo, a product experience (PX) company, which has released the findings of its 2024 B2B Survey conducted by 3Gem. The survey, which targeted 650 industry leaders and decision-makers across the UK, France, Germany and US,…
99% of business leaders face product information challenges Read More »
