Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to the U.S. government’s early evidence in the ongoing adtech antitrust trial. That’s the conclusion observers of the current case could arrive at following a week of courtroom drama where items showcased by the […]
Google sheds its nice guy poise as the legal heat dials up Read More »
The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise. Ultimately — this case matters, just maybe not to Google’s bottom line right away. Its ad tech arm isn’t the golden goose it once
The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season. According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of
Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter Read More »
The largest company in online advertising is in the dock on several fronts. The Department of Justice’s latest antitrust case, which targets Google’s ad tech suite, has many thinking substantial changes are on the horizon. Related Insights Google on Trial DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly Read
This week’s industry updates highlight key leadership changes and expansions across agencies, talent management firms, and creative production companies. AbelsonTaylor Group AbelsonTaylor Group appointed Justin Zylberman as director of business development. Zylberman will lead the agency’s pitch development process, spearhead proactive prospecting, and support organic business growth efforts. Before joining AbelsonTaylor Group, Zylberman worked with…
Revolving Door Roster Updates: Doe-Anderson, Horizon Media, OpenX & More Read More »
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture
Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk Read More »
This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of. “It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account
While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. “Pepsi Chase Cars,” created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell – only to be startled by a man…
Pepsi Chases Delivery Drivers to Claim Its Rightful Place Beside Pizza Read More »
FX wants to get fans screaming for the premiere of its latest horror series with a two-part marketing activation. Grotesquerie, a 10-part series from horror maestro Ryan Murphy, centers on a detective (Niecy Nash-Betts) and a nun (Micaela Diamond) who investigate a series of heinous crimes in a small town. It also stars Courtney B….
FX’s Grotesquerie Marketing Campaign Is Harvesting Fan Screams Read More »
Kevin Smith is supposed to be here today. Three decades after his scruffy feature film debut, Clerks, made him a literal poster child for Generation X slackers, the born-and-bred Jersey boy oversees a vibrant direct-to-consumer business that encompasses merchandise, live events, CBD (cannabidiol) products, comic books, podcasts, vodcasts, and … oh yeah, even the occasional…
The Business of Being Kevin Smith Read More »
