Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022. A significant part of the expected growth in the category comes from agencies seeking sustainable and measurable outcomes through incremental […]
Dispelling the myths of mobile advertising on the open internet Read More »
If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed
Adam Heimlich, Ad Tech Time Traveler Read More »
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos Read More »
The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.
Pizza Hut puts resumes on boxes to help job seekers get noticed Read More »
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge tool is designed to help marketers, creative strategists and business owners optimise their Facebook ad campaigns by providing actionable insights. Beta testers can now sign up on…
DataAlly launches beta phase for Facebook ad creative performance analysis Read More »
Doomscrolling is the habit of endlessly scrolling through negative news on social media and news sites. This article will explain doomscrolling, its effects, and how to stop it. Key takeaways Understanding doomscrolling Doomscrolling is characterised as a compulsive behaviour where individuals continuously seek negative news and information on social media or news feeds. This behaviour…
Reclaim your time: The best apps to end the doomscrolling habit Read More »
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
Customers don’t trust AI, and the rift might be hurting business Read More »
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.
Political Buyers Should Warm Up To CTV This Election Season Read More »
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple. The post How Buyers Are Managing Measurement Sans Standardization appeared first on AdExchanger.
How Buyers Are Managing Measurement Sans Standardization Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and distributors? Andrew Rosen, who writes The Medium, a newsletter about media and technology, has noticed that when distributors (like DirecTV)
Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny Read More »
