Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
Wyndham taps Havas as integrated agency of record across creative, media Read More »
To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to media resource Photutorial That’s not including all the new videos uploaded after you’d started watching, at a rate of six
Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI Read More »
TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally. Officially launching today
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars Read More »
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
A marketer’s guide to Advertising Week New York 2024 Read More »
Generative AI is a fact of life at agencies and creative studios moving forward–that part is in the books. What’s missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we’re all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we’ve…
The Top AI Skills Every Creative Should Learn for Job Security Read More »
The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of…
Publishers Are Bringing Vertical Video to the Open Web With Webflix Read More »
Hi, this is Ryan Joe, ADWEEK’s editor in chief. I’m thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she’ll have direct oversight over our agencies, brands, and creative teams, and she’ll also help shape and coordinate our aggressive coverage across the entire ad industry. Many…
ADWEEK Welcomes Alison Weissbrot as Executive Editor Read More »
Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it was abandoning its plan to deprecate third-party cookies in Chrome. Instead, Google said it will launch a user choice mechanism in its browser. But it’s been more than two months now, and Google hasn’t shared
Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like? Read More »
Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok Shop, which has now been accessible to users in the United States for more than a year. Legislative drama notwithstanding, it’s time to look at TikTok Shop as a first potential sign that live online
TikTok Shop’s Biggest Strength Is Its Biggest Weakness Read More »
As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes. The post Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) appeared first on AdExchanger.
Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) Read More »
