Marketing

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew […]

Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak. “We must act within the authority granted by Congress,” Holyoak said on Tuesday during an address at an ad law conference hosted in New York City by the National Advertising Division, a self-regulatory organization that helps

A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media and video streaming platforms to share detailed information about their collection and use of personal consumer data. On the receiving end were Amazon, Facebook and WhatsApp, YouTube, Twitter, Snap, ByteDance, Reddit and Discord. The FTC’s

The Sobesednik publishing house in Russia suspended production at all of its outlets for up to three months, including its popular newspaper, following a decision by authorities to place the company on the list of “foreign agents,” Yelena Milchanovska, a Sobesednik correspondent, said. (RFE/RL)

Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past that point. Hundreds of store operators launched retail media businesses in the past couple years alone. And most of the

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is still chugging along despite Google’s reversal on third-party cookie deprecation. The Sandbox team announced new updates based on feedback from testers on Wednesday. Chrome’s Protected Audience API will soon include fields for designating private marketplace

A peek at DPS So far, 2024 is looking pretty good — especially compared to last year — but that doesn’t it hasn’t been without challenges. Referral traffic from search and social platforms is still lackluster; generative AI technology is still transforming the media industry (despite whether publishers want it); and Google’s decision to walk