With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind the scenes to establish standards across a few vital areas that currently lack transparency, Digiday has learned. First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad auction process of […]
Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Multiple sources say Microsoft began letting retail media publishers know that it was sunsetting the service over the summer, at the same time it announced a “strategic collaboration” with the ad
Microsoft looks set to shutter its retail media business Read More »
Fresh off a win of several chunks of Adobe’s marketing and tech needs — which it shared with Dentsu’s creative arm — agency holding company Stagwell can thank, in some ways, its digital transformation arm, made up in part by the Code and Theory Network. (For the purposes of this briefing, let’s refer to the
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations Read More »
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad Read More »
Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.
Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce Read More »
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.
This Platform Will Let Anyone Buy Political Ads Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Revenue “Sharing” appeared first on AdExchanger.
Comic: Revenue “Sharing” Read More »
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? appeared first on AdExchanger.
TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? Read More »
This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest roll out more ways for advertisers to create and buy ads across social, search and chatbots. On Tuesday, Pinterest debuted new ways for advertisers to use generative AI to generate ad creative and
It seems the debate over branding versus performance, which has picked up in volume since it became clear the pandemic’s effect on consumers wasn’t as long lasting as once thought, is settling into the conclusion that it’s branding and performance. The latest example of this melding of upper-funnel and lower-funnel marketing lies with independent performance
Wpromote expands its offerings to full service, dubbing it ‘brandformance’ Read More »
