Marketing

WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on what marketers want their brands to be associated with. The move signals a era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent […]

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads. The post How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API appeared first on AdExchanger.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

We’ve all heard of the “privacy paradox.” People insist that privacy matters to them, expressing a strong desire to protect their personal data. Yet they readily share information, either for the sake of convenience or in exchange for a minimal reward. Their words seem to belie their actions. But there’s a reason for this contradiction.

Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because you’ve been sold a simplistic dream – a “universal API” for ad tech – and that’s what you’re budgeting