This story was first published by Digiday sibling Modern Retail Target’s response, or the lack thereof, to the growing presence of U.S. Immigration and Customs Enforcement in Minneapolis has become yet another PR crisis for the retailer. Groups like the ICE Out of MN Coalition and Unidos MN have staged protests and other actions in Minnesota following Jan. 8, […]
ICE has become a national issue for Target Read More »
The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers are also grappling with plans to spend around the Winter Olympics and World Cup. Ad prices continue to climb, with brands like
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026 Read More »
Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires
Lego is building out an in-house programmatic team Read More »
On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The changes show just how much YouTube is willing to flex to keep itself ahead of the game — whether that’s competing with big
The Rundown: What YouTube creators should expect to change in 2026 Read More »
Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium content. What started with a limited group of publishers and Copilot as the first customer is now evolving into a
Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.
Publicis wants to be an AI marketing MVP. Now comes the hard part. Read More »
Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a
The MRC Wants Ad Tech To Get Honest About How Auctions Really Work Read More »
Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park MGM, Las Vegas September AdExchanger’s Programmatic IO September 28-29, 2026 | Marriott Marquis, NYC AdExchanger Awards September 29, 2026 |
2026 Events & Award Deadlines Read More »
The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural
