Marketing

Taglines Are Fun and Effective. But There’s an Art to Them

There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…

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Planters Targets Millennials With a ’90s R&B Duo

Hormel Foods’ Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with ’90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second “Duo-licious” music video. As people open pouches of the flavored nut mixes in their living…

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Discover the Creative Campaigns around the 2024 Olympics & Paralympics

Discover the Creative Campaigns around the 2024 Olympics & Paralympics As Paris prepares for the 2024 Summer Olympics and Paralympics, commencing on July 26, renowned and emerging brands are unveiling inspiring campaigns that embody the spirit of the Games. Explore the standout and creative campaigns here, updated regularly throughout the season.

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