Digital Marketing

Google Places Further Restrictions On GenAI Products Ahead Of 2024 Elections

Google says additional safeguards will apply to Search AI Overviews, YouTube AI-generated summaries for Live Chat, Gems and image generation in Gemini, extending restrictions more widely across its AI ecosystem. For ads, Google requires that advertisers disclose when an ad or video includes synthetic content that does not authentically depict real or realistic-looking people or […]

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Why Washington State is investing in a new kind of voter education campaign

Fifty years after Schoolhouse Rock introduced kids to “I’m Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid

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Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners

Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part of ongoing consolidation throughout agencies and holding companies as holding

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After keeping them at arm’s length, sports brands are opening the door to creators

Golf’s established powers want to bring new audiences into the sport. This week, they took a big swing with a new tournament featuring only YouTube creators. The Creator Classic was contested Wednesday between YouTube golfers including Peter Finch, Gabby DeGasperis and Nick Stubbe, and shown on both ESPN and YouTube. “Our motivation is to really

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