Digital Marketing

If swaggering, shirtless men trading macho jibes about the girls on the beach is what you’re looking for, then have I got a lifeguard drama for you.

Roku says advertisers can buy and optimize ads not just on Roku but other streaming platforms such as Netflix, Prime Video, Max, and Peacock.

Sam Nelson Harris, lead singer of the X Ambassadors, performs an ode to a dishwasher, with lyrics pulled directly from online consumer reviews.

The oldest Sunday print title would be sold to digital publisher Tortoise Media.

Siding against Meta Platforms, a judge is allowing Messenger users to proceed with a class-action complaint alleging the company unlawfully collects biometric data.

The House Committee On Energy and Commerce on Wednesday advanced the controversial Kids Online Safety Act, which would regulate how social-media platforms display material to minors under 17.

TikTok’s influence on Gen Z is important going into the holiday shopping season.

HubSpot has announced updates to its Marketing Hub and Content Hub platforms that combine its experience in automation, AI and video to make it easier to launch campaigns.

The new in-app tool allows creators to “make engaging videos with AI from a simple text, or soon, image prompt,” says Snapchat VP of Product Ceci Mourkogiannis, who delivered the keynote at Snap’s 2024 Partner Summit on Tuesday.

Snap says its updated user interface seeks to simplify users’ engagement options, moving stories posted by friends to the top of the inbox, with alerts to indicate new content.