Digital Marketing

While first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy laws, contextual data is a close No. 2, according to findings of an ad industry survey released this morning by Proximic by Comscore.

AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.

Obama’s sight gag aside, it’s important to remember the perception vs. the reality behind Trump’s weird obsession with sizes, especially today.

“I felt like they were holding us hostage,” Stephanie Layser, former VP at News Corp, said on Tuesday during the second day of Google’s antitrust trial in Virginia.

After watching ABC News moderate the second – and likely last – 2024 presidential debate, I’m pretty sure the best ticket in the debate race so far is Muir/Davis.

Two of the biggest companies have lost their EU court fights and owe billions in fines and taxes.

Over 90% of viewers say long-form content is the “gold standard of premium” content, and another 90% believe long-form programming is a “valuable use of their time,” DirecTV research finds.

The death of a chimp on the HBO docuseries “Chimp Crazy” has led to an accusation that Leonardo DiCaprio is insensitive to the plight of primates in captivity.

A federal judge has blocked Utah from enforcing the new Minor Protection in Social Media Act, which would have restricted platforms’ ability to serve content to users under 18.

Foursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices.