Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, as some individual streamers declined in share with fewer new-season releases.
NBC's Paris Olympics Boost Broadcast Viewing 8%, Peacock Climbs 39% Read More »
Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology for their marketing.
WFA: 80% Of Brands Worry How Agencies Use Generative AI Read More »
The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers to offer a tool enabling consumers to easily opt out of online behavioral advertising across the web.
Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals Read More »
The Lemon8 app has been described as a mix between Instagram and Pinterest, showcasing a variety of social posts and products highlighted by a diverse range of influencers. Upon launch, Lemon8 claimed TikTok as its “sister company” and uses the same recommendation algorithm that has made TikTok so popular among users, brands and advertisers.
As TikTok Heads To Court, Another ByteDance App Surges In The U.S. Read More »
The Department of Justice has opened a door for advertisers, publishers and tech platforms’ execs to begin discussing Google’s hidden practices as the justice department continues to hear testimony.
Google Backdoor Ad Practices Revealed By Those Who Lived It Read More »
A top Walmart exec described the retailer’s plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand on media buying and make it more attractive to advertisers at a Goldman Sachs conference.
Walmart Retail Media Network To Use Amazon-Like Flywheel Effect Read More »
Siding with NBCU, a federal judge has thrown out a lawsuit by a Missouri resident who claimed the company violated a video privacy law by embedding Meta Platforms’ analytics tool on today.com.
NBC Defeats Video Privacy Claim Read More »
A new series of OpenAI models have begun to reason through complex questions before responding in science, coding and math. The move follows separate strategies from Google and an advanced start-up in France called Mistral.
AI Models Start To Reason Before Responding Read More »
The new detective drama “High Potential” coming to ABC this week is a reminder that network TV is alive and well.
New For Fall: 'High Potential' Fulfills Promise Of Its Title Read More »
Citing a strong macro economy and demand for digital and CTV advertising, it is Magna’s fifth consecutive upgrade since benchmarking 2024’s growth at +7.3% in June 2023.
Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish Yet Read More »
