Digital Marketing

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more.

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more.

Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,

It used to be that if you guessed a young woman was liberal, you’d be wrong seven out of ten times. Today, it’s six of ten. Better, but still off-target.

Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from national brands will be presenting at the confab.

Samba TV says some crucial voting blocs – Hispanic and Asian households – are under-exposed. What about independent voters?

Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been edited by AI tools.

It has long been the TV Blog’s contention that only nuts appear on TV reality shows.

Nearly half of respondents say their “first stop” destination is one of the “big 5” streaming services – Netflix, Prime Video, Disney+, Hulu, Max – up vs. 35% in 2021 and 30% in 2018.

Consumers are being encouraged to share videos of the experience using the hashtag #FordKaraoke.