Digital Marketing

It’s no wonder we have a trust problem in our industry today. Most transactions are run through black boxes, which creates an inherent nervousness.

TikTok users can proceed with a lawsuit alleging the company logged the keystrokes of smartphone owners who visited outside websites through TikTok’s in-app browser, a judge has ruled.

Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft

Coldplay will offer fans and players a chance to listen to new songs, complete challenges and collect themed UGC items for their avatars across multiple popular in-app gaming worlds.

Dylan Mouratsing, who joins from Global Chief Data Officer and partner at WPP majority-owned T&Pm, succeeds Marie Clayton, who was recently named managing director of Annalect EMEA.

Prior to his hire, Schnebel was SVP, managing director at UM Worldwide.

Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to an ad-tech partner able to more quickly optimize campaigns.

First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with “traditional” media declining 5% and “premium” programmatic expanding 47% so far this year.

Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone.

Lately, it looks to me like CBS has simply separated itself from the broadcast pack and is operating on its own terms.