Digital Marketing

Thanks to the Paris Olympics, NBCU posted the highest share obtained by any media distributor since the measure started up in November 2023.

“Lawsuits like this one pose a severe threat to press freedom,” Media Matters argues in a petition seeking permission for a fast appeal.

TikTok is now beginning to roll out the Patreon-like “Subscription” monetization platform to eligible creators in new regions, including the U.S. – offering their subscribers three distinct tiers at three different prices with various levels of perks and exclusive access to content.

X has agreed to block the accounts in question, naming a new official representative in the country in addition to paying fines. The decision to comply will allow X to return in Brazil some time this week, according to X’s lawyers.

The agency had net new business estimated at $3.3 billion. That figure includes successfully defended business in new pitches and included its retention of the $2.2 billion global Volkswagen account.

The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and eternal fame.

California Governor Gavin Newsom has vetoed a bill that would have required Google, Apple, Microsoft and other browser developers to offer a tool enabling consumers to easily opt out of all online behavioral advertising.

Perplexity, which has been planning an ad model tied to its AI-powered search engine, reportedly is in talks with brands such as Nike and Marriott.

Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.

Most of my review editions analyze three TV series under the banner of “The Good, The Too Bad, And The Ugly. In this week’s edition I’m giving you everything you’d ever want to know about “Evil,” one of the best series on television, which has been canceled by Paramount+ after four seasons and 50 episodes.