Digital Marketing

Trying to rehabilitate the fashion show, with its creepy, retrograde brand DNA, seems inauthentic and irrelevant for young women who were toddlers during the brand’s heyday.

Gaming advertisers appear to be less worried about brand safety,

An organization founded by Robert F. Kennedy, Jr. is preparing to ask the Supreme Court to revive a lawsuit accusing Meta Platforms of wrongly rejecting ads and suppressing posts.

The multi-year agreement will focus on building out a new marketing ecosystem for the company as it looks to infuse more data into its overall marketing approach.

Has the Sitelink Search Box – a way to search a web site or app immediately from a search results page – become obsolete?

Elon Musk has announced an API for his generative AI company xAI, known for its Grok AI model, currently integrated into various features on X.

Looking to capitalize on its reputation as a music discovery tool, TikTok has launched a new hub dedicated to electronic music and the DJs, producers and artists sharing viral songs in the app.

Google Chrome has officially begun to disable popular ad blockers including uBlock Origin as it rolls out Manifest V3. While it may appeal to advertisers, the creators of these ad blockers have a different point of view.

On Friday, judge Paul Englemayer suggested that he will reconsider his earlier dismissal of a video privacy lawsuit against NBC.

FInding ways to deprecate cookies to protect consumer privacy is not enough. Advertisers are now being offered transparency and the ability to analyze each programmatic ad as it serves across the open web.