Digital Marketing

The Google-DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

The virtual avatars will offer users a wider range of customizable physical traits, potentially boosting interest in Meta’s metaverse vision.

Health professionals who are very active on social media involved in the Fides network will translate complex scientific research across various health topics into “relatable and digestive” video content for TikTok’s users, to inform the public while dispelling active misinformation.

U.S. online sales are expected to hit $240.8 billion overall – up 8.4% year-over-year from Nov. 1 – Dec. 31, according to Adobe. Shoppers spent $221.8 billion online at 4.9% growth YoY during the 2023 holiday season.

Apple must face a privacy lawsuit by iPhone users who claimed the company wrongly gathered information about their interactions with apps it owns, a federal judge has ruled.

California Governor Gavin Newsom has signed a bill aimed at informing consumers who “purchase” digital media that they’re only acquiring a revocable license.

At a time when many – if not all – industries have been focused on supply-chain issues, Omnicom this morning announced the acquisition of LeapPoint, a digital marketing consultancy focused on helping marketers optimize their content supply chain.

The market had its second best monthly expansion this year in August, placing a close second to July. Both months received an able assist from NBCU’s coverage of the Paris Olympic Games.

Moving to a paywall – akin to a subscription streaming model – can be tough, with the possibility that loyal users might depart and in turn, could hurt ad revenue.

“SNL” has had a knack for pivoting at just the right time to capture the attention of succeeding generations.