Digital Marketing

Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot. Users will see fewer ad annotations and extensions because the technology can more effectively identify relevant and useful content.

Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot. Users will see fewer ad annotations and extensions because the technology can more effectively identify relevant and useful content.

The deal continues to expand Charter’s effort – started a year ago – in making hybrid deals with companies to include not only linear TV networks and new streaming platforms.

The agency is offering clients and other agency and media partners access to a beta version of its new dashboard in the U.S. and Europe now, and will roll out Canada and Asia-Pacific later this year.

Short-lived but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, say sources familiar with the developments.

Short-lived but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, with some of its assets and people moving to Comcast Corp.’s FreeWheel unit, say sources familiar with the developments.

“We see this as complementary – this is not an either/or [for programmers],” says DirecTV CEO Bill Morrow. “They want to have a certain reach with their direct-to-consumer offering. And where the consumer won’t go, that’s where we step in.”

Finding value in low consumer satisfaction is not how marketers think. But it is how economists think.

An upcoming Amazon Prime show will award entrepreneurs prime placement on Amazon.

Under pressure from activist investors, the “desperate” company may split into two, separating retail from insurance.