“We’re the gamers’ companions, allowing them to play better, win and better enjoy their games… From the brand-side, these apps basically allow us to reach and serve media,” says Noam Korin, Overwolf’s vice president of brand partnerships.
An Off-Platform Solution For In-Game Advertising Read More »
Dentsu did not disclose plans or details for future elements of its new “House of Creators” initiative, but it said the program was motivated by “changes currently taking place in virtual content production and distribution.”
Dentsu Unveils Next-Gen Creator Initiative, Launches With Contest On Roblox Read More »
How Trump and Harris look and behave in Tuesday night’s debate is even more important than what they actually say.
What Candidates Have To Do To Capture The 'Visual Vote' Read More »
In April the company purchased the planning and buying software designed to automate the traditional out-of-home planning and buying process by tracking ad inventory in the sector nationwide.
Vistar Media Relaunches Adstruc To OOH Agencies Read More »
“When people do bad things online, their internet service providers are not typically the ones to blame,” Verizon argues in papers urging U.S. District Court Judge Margaret Garnett to dismiss a copyright infringement suit by record labels.
Verizon Battles Record Labels Over File-Sharing By Subscribers Read More »
After leaving Hyundai this past month, Angela Zepeda has joined X as the social media company’s first global head of marketing since Elon Musk took over the platform in late 2022. On Monday, X CEO Linda Yaccarino announced that Zepeda will not only be leading the platform’s marketing efforts, but will also shape the company’s
Angela Zepeda Named X's First Global Head Of Marketing Since Musk Takeover Read More »
Apple Intelligence was the focus at the company’s online event Monday, detailing how the AI product will improve user experiences on Apple devices.
Apple Intelligence Takes Over Latest iPhones Read More »
Texas Attorney General Ken Paxton is appealing an injunction that blocked a new law prohibiting social media platforms from serving “harmful” content to teens.
Texas Wants Appellate Court To Reinstate Restrictions On 'Harmful' Content Read More »
“Gladiator II,” the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability.
Pepsi, Megan, Jason And The Gladiators On The Rocks — Wait, What? Read More »
Jackie Lyons, who joins as HMN NA’s first Chief Planning Officer, comes from the same role at HMN U.K. She is based in New York and reports to CEO Greg James.
Havas Media Net Taps Lyons As NA Chief Planning Officer Read More »
