Digital Marketing

Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for creative production.

According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they’ve voted for. That compares with 38% of Millennials, 17% of Gen X and 6% of Boomers.

With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major holding companies, according to an analysis released this morning by climate advocacy group InfluenceMap.

The company’s net revenues climbed 11% to $158.9 billion, while net income jumped 55% to $15.3 billion.

Disney+ is launching a top 10 list in a bid to boost engagement, viewing, interest and everything else in between. Netflix has been doing this for years.

Disney’s seizing of the Grammy Awards away from CBS is significant for what it says about the pecking order in the marketplace of Big Media.

Despite losing billions in its Reality Labs division, Meta surpassed market expectations this quarter, reporting record revenue growth and solid ad metrics vs. the same period last year.

Jeff Bezos’s failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper’s stories on them.

ChatGPT is officially an AI-powered web search engine. The company is enabling real-time information in conversations for paid subscribers today (along with SearchGPT waitlist users), with free, enterprise, and education users gaining access in the coming weeks.

In advance of the ANA’s Multicultural Marketing & Diversity Conference in Las Vegas, the association’s Bill Duggan conducted the following preview conversation with Las Vegas CMO Kate Wik.